Nordstrom Media Network
Designing ads customers actually love
Nordstrom Media Network (NMN) is an advertising program for brands to share their stories with Nordstrom customers via onsite and off-site media campaigns.
As the lead Content Designer, I designed high-visibility products like banner, offsite, and video ads, which brought in a total revenue of $43M earnings in 2024. This ultimately supports Nordstrom's goal to grow into a leading example in the retail media industry, growing repeat customers and business partnerships.
The challenge? To display well-designed ads at the right place at the right time in the customer journey, ensuring a non-interruptive, smooth experience that promotes Nordstrom as a fashion authority and guide, not just another advertiser.
Landing pages that tell a story
Nordstrom’s Brand Discovery initiative reimagined how customers engage with luxury and top engaged brands across their site, including Ralph Lauren, Vuori, Tory Burch, Chanel, and more. As the UX Content Designer on this work, I helped solve a core challenge: high brand demand for visibility and differentiation from other retail media outlets (think Target, Sephora, Macy’s, and others.) Our solution introduced new placements and elevated brand pages that improved storytelling, discovery, and conversions for both customers and brand partners.
Key Designs
I led the content strategy across the Brand Discovery ecosystem—brand pages, homepage modules, search placements, and navigation touchpoints—to create a cohesive, intuitive, and revenue-driving experience.
Brand Pages
Designed the content strategy and IA for Nordstrom’s reimagined brand pages, transforming them into dynamic storytelling hubs. This work increased brand visibility, improved customer engagement, and drove measurable lifts in views and conversion.
Storytelling Framework
Created brand taglines and banner copy to support video modules and hero placements, elevating clarity and scan-ability while strengthening each brand’s narrative.Save Brand Feature
Designed the UX content for a new “Save Brand” function, introducing personalization to help users follow and favor brands they love.Navigation Optimization
Refined category titles and navigation language to reduce cognitive load, improve discoverability, and streamline the browse experience.
Brand Pages: Mother, Tory Burch
Cross-Site Touchpoints
I crafted the content design for every touchpoint leading into the new brand pages, ensuring consistent language, clarity, and brand authority. I worked with a team of UX researchers, Product Managers, Engineers, and Marketing team to rebrand.
Business Value
This work strengthened Nordstrom’s positioning as a fashion authority and preferred partner for brand advertisers. With refreshed designs, I created a new system elevated brand destinations, increased customer reach, and improved conversions across key revenue-driving pages.
